A data-driven solution helps your field force drive increased performance from your retailer or dealer network

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Data Integration


Structured Access


Comparisons and


Dynamic Reports


Actions Plans, Visit
Reports. Tasks and

About Ri-focus

Ri-focus is a single data driven platform that enables a real time view of the key drivers of dealer network performance in dynamic charts and tables, to ensure the Field Team has access to the latest data and results at all times.

By integrating multiple data sources and disjointed enterprise solutions, Ri-focus provides clients with the ability to drive dealer performance in a number of core areas as outlined below.



Network Performance
Ri-focus is the ONLY global field force management solution
designed for Automotive OEMs.

It allows users to plan, implement and track operational
strategies in the field from a single location.

Field Force Management
Ri-focus tracks all Field Team interactions with dealers via:
Performance Dashboard / Activity Planner / Task Tracking
/ Contact Visit Reports / Action Plans

Our strategy is to supply a core platform and configure to fit
your business needs.

Analytics & Comparisons
Ri-focus enables full comparison and analytics of the dealer network
based on the established data inputs and KPI calculations through a
large variety of charts and graphs.

Business Tools
Ri-focus has customisable modules that enable clients to complete
large complex activities for the network.

Business Plans / Marketing Plans / Marketing Activity and Claims /
Dealer Standards Audits / Training Needs Analysis

Audit and Coach




Ri-focus Audit is a Fast, Easy and On Demand solution making it more efficient for companies and brands to carry out this important activity. It is cloud-based and provides users with a level of speed, control and analytics that cannot be achieved using old-fashioned spreadsheets.

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After many years of research, we have developed unique proprietary coaching technology to help your field force make a real impact in the overall performance of your dealers.

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What Our Clients Say

Since the start, Op2ma worked closely with our dealer network and the field team to increase the level of business acumen and skills in all areas of dealership operations and have made significant, measurable improvements in our network KPI’s and have added significant value through their unique technology solution – Ri-focus.

Global OEM

Turning Complexity Into Simplicity

Ri-focus uses live data integrations from multiple business systems
to provide on-demand KPI data and tracks field force activity with
the dealers.

Ri-focus is now used by more than 15 OEMs throughout Australia,
NZ, China and multiple South East Asian countries.

Contact Us Now On

+61 8 8208 4888

Australia Toll Free Number
1300 789 340

+86 21 5116 7113
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