Rethinking Automotive Customer Experience: Beyond Global Solutions to Value-Driven Strategies In today’s highly competitive automotive industry, customer experience (CX) has become a crucial factor in driving customer satisfaction and retention. While many automotive OEMs are increasingly turning to large-scale global CX solutions, these investments often fall short of delivering the expected improvements in customer loyalty.
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Mastering Sales Management Data-Driven Coaching Strategies for Auto Dealerships Henry Kissinger once said that leadership is about “taking someone from where they are to where they haven’t been before.” Although Kissinger wasn’t speaking about the auto industry or working in a dealership, his words perfectly capture a fundamental aspect of sales management. To drive growth,
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Why Many Won’t Be Ready for the AI Revolution As a dealer, you’re juggling countless responsibilities. But have you stopped to think about the control you have over your data—especially the deep transactional data that AI will soon rely on? Many dealerships assume their DMS (Dealer Management System) holds all the crucial data, but the
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For over 15 years, Op2ma has been running a Sales Recovery Program (SRP) that focuses on re-engaging dead sales leads from vehicle sales departments. By targeting prospects that sales teams have labeled as “lost,” we’ve been able to gather extensive data on why deals fall through and how to turn those situations around. In analyzing
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