F&I Equity Mining
The Science of Mining Your Database
Every automotive dealer’s database is full of opportunities. We all know this. But taking advantage of all the opportunities is the hard part.
The generic approach is to use some kind of CRM system to send letters, emails and SMS to customers in the hope they will come back and buy – another vehicle, another service – something.
In most cases, generic CRM has failed to deliver real leads, real sales. Dealers need practical solutions that reduce the risk of failure and increase the chance of success.
Op2ma’s F&I Equity Mining Solutions deliver real and practical sales opportunities to your dealership. We are the only company in Australia to offer a dedicated F&I Lead Generation strategy, with people trained and accredited to communicate on ﬁnance and insurance products.
We do the hard work by contacting your customers to create the opportunities. These include:
- ADDITIONAL VEHICLE SALES
- CUSTOMERS IN EQUITY
- COMPREHENSIVE INSURANCE SALES AND RENEWALS
- EXTENDED WARRANTY SALES
- END OF FINANCE CONTRACT SALES