This is one of the most crucial stage in the entire automotive retail process. Manufacturers and dealers invest huge amounts of money into brand building and generating enquiries. It is also the initial touch point for most customers.
Based on research conducted over the last 5 years, we have identified key reasons dealerships lose 80% of their prospective customers.
Op2ma’s Lost Sales Recovery Program helps you make improvements to your sales and service process by focusing on customers that enquired BUT did not buy.
We identify reasons and obstacles that prevented them from buying, forward those who are still in the market to your sales manager, and provide a comprehensive report with recommendations for improvements.